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The name, explained-ish

Swimbad the Sailor.

“Sinbad the Sailor and Tinbad the Tailor and Jinbad the Jailer and Whinbad the Whaler…” — JAMES JOYCE, ULYSSES (ON HIS WAY TO AN OBSCENITY TRIAL)

And on and on and on. Given enough time, he might just have written it: Swimbad the Sailor. The gist? Despite all evidence, we are willing to live and to find pleasure when it is allowed us.

We're weary of the notion that wine must somehow be important, when it really needs only to taste good to be of worth. Sure, we all have differing ideas of what tastes good. But there are some wines almost everyone finds pleasing.

Rosé is that.

The Swimbad rosé label — a woman riding a giant goldfish across a pool while a man walks the diving board behind her

The label. Also the entire business plan.

The wine

The tipple of the tempting.

Whether we're in Touraine, Tempe, Tuscaloosa, Tuscany or Saint-Tropez — when we're in it just for the pleasure, most of us are comfortable with rosé. The palest rosés are ascendant, and Provence, the archetypal French vacationland, is the poster child for what modern rosé ought to be: pale, quenching, lip-smacking.

Swimbad Rosé is a classic G·S·M — Grenache, Syrah and Mourvèdre — an ideal French rosé with that slight weight and character that keeps you wading back in.

Pale salmon in the glass. Strawberry, citrus zest, a saline snap at the finish. Best served cold enough to fog the glass, somewhere within ten feet of water.

GRENACHE SYRAH MOURVÈDRE FRENCH ROSÉ SERVE ICE-COLD, POOLSIDE
A hand holding a bottle of Swimbad rosé in front of the ocean
In the wild

Made for wherever
there's water.

Two bottles of Swimbad rosé standing in beach sand
LOW TIDE, HIGH SPIRITS
Swimbad rosé held up against the sea
POOL OPTIONAL
Should we enjoy wine for what it is?

Yes.

As Joyce said of Ulysses: the “book should end with the most positive word in the English language.” So does ours. If wine isn't necessary, why isn't it? Seeing the downside of everything is easy. Our goal is to find the positive.

FIND YOUR BOTTLE